Advertising its role in modern marketing
| Beste egile batzuk: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Fort Worth
Dryden Press
c1994.
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| Edizioa: | 8th ed. |
| Saila: | The Dryden Press series in marketing
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| Gaiak: |