Krugman, D. M. (1994). Advertising: Its role in modern marketing (8th ed.). Dryden Press.
Chicago-referens (17:e uppl.)Krugman, Dean M. Advertising: Its Role in Modern Marketing. 8th ed. Fort Worth: Dryden Press, 1994.
MLA-referens (9:e uppl.)Krugman, Dean M. Advertising: Its Role in Modern Marketing. 8th ed. Dryden Press, 1994.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.