APA (7th ed.) Citation

Rapp, S. (1994). Beyond MaxiMarketing: The new power of caring and daring. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan. Beyond MaxiMarketing: The New Power of Caring and Daring. New York: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Rapp, Stan. Beyond MaxiMarketing: The New Power of Caring and Daring. McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.