APA (7th ed.) Citation

Cox, K. K., Enis, B. M., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8th ed., 25th anniversary ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Cox, Keith Kohn, Ben M. Enis, and Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

MLA (9th ed.) Citation

Cox, Keith Kohn, et al. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Prentice Hall, 1995.