Cox, K. K., Enis, B. M., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8th ed., 25th anniversary ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Cox, Keith Kohn, Ben M. Enis, agus Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Englewood Cliffs, N.J: Prentice Hall, 1995.
Lua MLA (9ú heag.)Cox, Keith Kohn, et al. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Prentice Hall, 1995.
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