Παραπομπή σε μορφή APA (7η εκδ.)

Kendall, R. (1996). Public relations campaign strategies: Planning for implementation (2nd ed.). Addison Wesley Longman.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. 2nd ed. New York: Addison Wesley Longman, 1996.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. 2nd ed. Addison Wesley Longman, 1996.