Cita APA

Evans, J. R., & Berman, B. (1994). Marketing (6th ed.). Macmillan Pub. Co.

Citación estilo Chicago

Evans, Joel R., and Barry Berman. Marketing. 6th ed. New York: Macmillan Pub. Co, 1994.

Cita MLA

Evans, Joel R., and Barry Berman. Marketing. 6th ed. Macmillan Pub. Co, 1994.