Brandmaps the competitive marketing strategy game

Brandmaps the competitive marketing strategy game

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Détails bibliographiques
Auteur principal: Chapman, Randall G.
Format: Livre
Langue:English
Publié: Englewood Cliffs, N.J. Prentice Hall 1994.
Édition:3rd. ed.
Sujets:
BRANDMAPS.
Marketing > Computer simulation.
Product management > Computer simulation.
Marketing > Computer programs.
Product management > Computer programs.
Marketing > Simulations.