Brandmaps the competitive marketing strategy game

Brandmaps the competitive marketing strategy game

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Dades bibliogràfiques
Autor principal: Chapman, Randall G.
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N.J. Prentice Hall 1994.
Edició:3rd. ed.
Matèries:
BRANDMAPS.
Marketing > Computer simulation.
Product management > Computer simulation.
Marketing > Computer programs.
Product management > Computer programs.
Marketing > Simulations.