Cita APA

Chapman, R. G. (1994). Brandmaps: The competitive marketing strategy game (3rd. ed.). Prentice Hall.

Citación estilo Chicago

Chapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Englewood Cliffs, N.J: Prentice Hall, 1994.

Cita MLA

Chapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Prentice Hall, 1994.