APA (7th ed.) Citation

Blattberg, R. C., Glazer, R., & Little, J. D. C. (1994). The Marketing information revolution. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., Rashi Glazer, and John D. C. Little. The Marketing Information Revolution. Boston, Mass: Harvard Business School Press, 1994.

MLA (9th ed.) Citation

Blattberg, Robert C., et al. The Marketing Information Revolution. Harvard Business School Press, 1994.