00000cam a22000004a 4500 UP-1685594773857437432 Buklod 20230608093906.0 m |o d | ta 030205s1993 nyua rb |001 0|eng d 0077077288 HF 5415 L362 1993 Lancaster, Geoffrey. Essentials of marketing text and cases Geoffrey Lancaster, Lester Massingham. 2nd ed. London McGraw-Hill Book Co. c1993. 496 p. ill. Marketing. Marketing Case studies. Massingham, Lester.%9050 FO. Monograph UPEPP UPEPP HF 5415 L362 1993 Book