TY  - BOOK
T1  - Essentials of marketing text and cases
A1  - Lancaster, Geoffrey
A2  - Massingham, Lester.%9050 FO
LA  - English
PP  - London
PB  - McGraw-Hill Book Co.
YR  - 1993
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773857437432
OP  - 496
CN  - HF 5415 L362 1993
SN  - 0077077288
KW  - Marketing.
KW  - Marketing : Case studies.
ER  -