APA (7th ed.) Citation

Lancaster, G., & Massingham, L. F. (1993). Essentials of marketing: Text and cases (2nd ed.). McGraw-Hill Book Co.

Chicago Style (17th ed.) Citation

Lancaster, Geoffrey, and Lester.%9050 FO Massingham. Essentials of Marketing: Text and Cases. 2nd ed. London: McGraw-Hill Book Co, 1993.

MLA (9th ed.) Citation

Lancaster, Geoffrey, and Lester.%9050 FO Massingham. Essentials of Marketing: Text and Cases. 2nd ed. McGraw-Hill Book Co, 1993.