APA (7th ed.) Citation

Bly, R. W. (1993). Advertising manager's handbook. Prentice Hall.

Chicago Style (17th ed.) Citation

Bly, Robert W. Advertising Manager's Handbook. Englewood Cliffs, NJ: Prentice Hall, 1993.

MLA (9th ed.) Citation

Bly, Robert W. Advertising Manager's Handbook. Prentice Hall, 1993.