APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1993). Marketing: An introduction (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1993.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. 3rd ed. Prentice Hall, 1993.