Strategic marketing management cases

书目详细资料
主要作者:	Cravens, David W.
其他作者:	Lamb, Charles W.
格式:	图书
语言:	English
出版:	Homewood, IL Irwin c1993.
版:	4th ed.
丛编:	The Irwin series in marketing
主题:	Marketing > Case studies.