Strategic marketing management cases

Bibliografiske detaljer
Hovedforfatter:	Cravens, David W.
Andre forfattere:	Lamb, Charles W.
Format:	Bog
Sprog:	English
Udgivet:	Homewood, IL Irwin c1993.
Udgivelse:	4th ed.
Serier:	The Irwin series in marketing
Fag:	Marketing > Case studies.