Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.
芝加哥风格引文Cravens, David W., 与 Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.
MLA引文Cravens, David W., 与 Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.
警告：这些引文格式不一定是100％准确.