APA-referens (7:e uppl.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Chicago-referens (17:e uppl.)

Cravens, David W., och Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

MLA-referens (9:e uppl.)

Cravens, David W., och Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.