Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.
Chicagoスタイル(17版)引用形式Cravens, David W., , Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.
MLA(9版)引用形式Cravens, David W., , Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.
警告: この引用は必ずしも正確ではありません.