Citazione Stile APA (7a Edizione)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Citazione stile Chigago Style (17a edizione)

Cravens, David W., e Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Citatione MLA (9a ed.)

Cravens, David W., e Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.