APA način citiranja (7. izdanje)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Čikaški stil citiranja (17. izdanje)

Cravens, David W., i Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

MLA način citiranja (9. izdanje)

Cravens, David W., i Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.