Cita APA

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Citación estilo Chicago

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Cita MLA

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.