Lua APA (7ú heag.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Lua i Stíl Chicago (17ú heag.)

Cravens, David W., agus Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Lua MLA (9ú heag.)

Cravens, David W., agus Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.

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