Style de citation APA (7e éd.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Style de citation Chicago (17e éd.)

Cravens, David W., et Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Style de citation MLA (9e éd.)

Cravens, David W., et Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.