APA-viite (7. p.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Chicago-viite (17. p.)

Cravens, David W., ja Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

MLA-viite (9. p.)

Cravens, David W., ja Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.