Cita APA (7a ed.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Cita Chicago Style (17a ed.)

Cravens, David W., y Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Cita MLA (9a ed.)

Cravens, David W., y Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.