APA (7th ed.) Citation

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

MLA (9th ed.) Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.