Cita APA (7th ed.)

Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.

Cita Chicago (17th ed.)

Cravens, David W., i Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.

Cita MLA (9th ed.)

Cravens, David W., i Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.