Cita APA (7th ed.)

Kinnear, T. C. (1996). Marketing research: An applied approach (4th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Kinnear, Thomas C. Marketing Research: An Applied Approach. 4th ed. New York: McGraw-Hill, 1996.

Cita MLA (9th ed.)

Kinnear, Thomas C. Marketing Research: An Applied Approach. 4th ed. McGraw-Hill, 1996.