Marketing strategy and plans.

Marketing strategy and plans.

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Bibliografiske detaljer
Hovedforfatter: Luck, David Johnston
Andre forfattere: Ferrell, O. C., Lucas, George H.
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, N.J. Prentice Hall c1989.
Udgivelse:3rd ed.
Fag:
Marketing > Management. > United States.
Marketing > Management > Case studies. > United States.