APA-viite (7. p.)

Kotler, P., & Armstrong, G. (1989). Principles of marketing (4th ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA-viite (9. p.)

Kotler, Philip, ja Gary Armstrong. Principles of Marketing. 4th ed. Prentice Hall, 1989.