Παραπομπή σε μορφή APA (7η εκδ.)

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Goodwill Book Store.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Manila: Goodwill Book Store, 1988.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Goodwill Book Store, 1988.