APA (7e ed.) Bronvermelding

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Goodwill Book Store.

Chicago (17e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Manila: Goodwill Book Store, 1988.

MLA (9e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Goodwill Book Store, 1988.