Russell, T., Lane, W. R., & Kleppner, O. (1988). Kleppner's advertising procedure (10th ed.). JMC Press.
Cita Chicago (17th ed.)Russell, Thomas, W. Ronald Lane, i Otto Kleppner. Kleppner's Advertising Procedure. 10th ed. Manila: JMC Press, 1988.
Cita MLA (9th ed.)Russell, Thomas, et al. Kleppner's Advertising Procedure. 10th ed. JMC Press, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.