TY  - BOOK
T1  - Marketing research management, method, and cases
A1  - Wentz, Walter B.
LA  - English
PP  - New York
PB  - Harper & Row
YR  - 1979
ED  - 2d ed.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773857423829
OP  - 770
NO  - A reprint of the same ed. published by Harper & Row.
NO  - Reprinted under authority of PD No. 285 as amended by PD Nos. 400 and 1203.
CN  - HF 5415.2 W45 1979
KW  - Marketing research.
KW  - Marketing research : Statistical methods.
KW  - Marketing research : Case studies.
ER  -