Marketing research measurement and method : a text with cases

Detalles Bibliográficos
Autor Principal:	Tull, Donald S.
Outros autores:	Hawkins, Del I. (joint author.)
Formato:	Libro
Idioma:	English
Publicado:	Quezon City JMC c1980.
Edición:	2d ed.
Subjects:	Marketing research. Marketing research > Case studies.