APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1980). Marketing research: Measurement and method : a text with cases (2d ed.). JMC.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. 2d ed. Quezon City: JMC, 1980.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method : A Text with Cases. 2d ed. JMC, 1980.