Social marketing strategies for changing public behavior

Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Beste egile batzuk:	Roberto, Eduardo L.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	New York Free Press c1989.
Gaiak:	Social marketing. Behavior modification. Marketing of Health Services. Behavior Therapy. Social Change. Marketing by non-profit making organisations.