Social marketing strategies for changing public behavior

Opis bibliograficzny
1. autor:	Kotler, Philip
Kolejni autorzy:	Roberto, Eduardo L.
Format:	Książka
Język:	English
Wydane:	New York Free Press c1989.
Hasła przedmiotowe:	Social marketing. Behavior modification. Marketing of Health Services. Behavior Therapy. Social Change. Marketing by non-profit making organisations.