Cita APA (7th ed.)

Kotler, P., & Roberto, E. L. (1989). Social marketing: Strategies for changing public behavior. Free Press.

Cita Chicago (17th ed.)

Kotler, Philip, i Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. New York: Free Press, 1989.

Cita MLA (9th ed.)

Kotler, Philip, i Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. Free Press, 1989.