APA (7th ed.) Citation

Rapp, S., & Collins, T. L. (1988). Maximarketing: The new direction in advertising, promotion, and making strategy. New American Book Library.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Making Strategy. New York: New American Book Library, 1988.

MLA (9th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Making Strategy. New American Book Library, 1988.