Promotion advertising, publicity, personal selling, sales promotion

Detalles Bibliográficos
Autor principal:	Stanley, Richard E.
Formato:	Libro
Lenguaje:	English
Publicado:	Englewood Cliffs, N.J. Prentice-Hall c1982.
Edición:	2nd ed.
Materias:	Sales promotion. Advertising. Public relations. Selling.