Cita APA (7th ed.)

Stanley, R. E. (1982). Promotion: Advertising, publicity, personal selling, sales promotion (2nd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Stanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1982.

Cita MLA (9th ed.)

Stanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. 2nd ed. Prentice-Hall, 1982.