Cita APA (7a ed.)

McDonald, M., & Leppard, J. (1991). The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, y John Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Oxford, Boston: Butterworth-Heinemann, 1991.

Cita MLA (9a ed.)

McDonald, Malcolm, y John Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Butterworth-Heinemann, 1991.