APA (7th ed.) Citation

McDonald, M., & Leppard, J. (1991). The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and John Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Oxford, Boston: Butterworth-Heinemann, 1991.

MLA (9th ed.) Citation

McDonald, Malcolm, and John Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Butterworth-Heinemann, 1991.

Warning: These citations may not always be 100% accurate.