McCarthy, E. J., & Perreault, W. D. (1981). Basic marketing: A managerial approach (87h ed.). JMC Press.
Dyfyniad Arddull ChicagoMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 87h ed. Manila: JMC Press, 1981.
Dyfyniad MLAMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 87h ed. JMC Press, 1981.
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