00000cam a22000004i 4500 UP-1685523046126335953 Buklod 20231215081738.0 m |o d | cr ||||||||||| 231215s2018 paua rb |001 0|eng d 9781522531142 (hardcover) (iLib)UPMNL-00016419947 CASM-27871 Forefront Php15,319.00 DAC  DLC eng CASM rda eng HF 5804 M85 2018 Multi-platform advertising strategies in the global marketplace Kenneth C.C. Yang, The University of Texas at El Paso, USA. Hershey, PA IGI Global c2018. xxviii, 377 color illustrations 27 cm. text txt rdacontent unmediated rdamedia volume nc rdacarrier Includes bibliographical references (pages 329-369) and index. "This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing communications industry"-- Provided by publisher. Advertising. Target marketing. Marketing Social aspects. Social media. Yang, Kenneth C. C. editor. FO UPMNL CASM HF 5804 M85 2018 Book