Marketing management a relationship approach

Manylion Llyfryddiaeth
Prif Awdur:	Hollensen, Svend
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Harlow, England Pearson Education Limited 2010.
Rhifyn:	Second edition.
Pynciau:	Relationship marketing. Marketing > management. Relationship marketing > case studies.