<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000003i 4500</leader>
  <controlfield tag="001">UP-1685523046126318516</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20231212130320.0</controlfield>
  <controlfield tag="006">m    |o  d |      </controlfield>
  <controlfield tag="007">cr |||||||||||</controlfield>
  <controlfield tag="008">231212s2010    xx     d     |||| ||    |</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9780273706830</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPMNL-00015498241</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
   <subfield code="a">CASM-27855</subfield>
   <subfield code="b">Mokai Marketing</subfield>
   <subfield code="c">Php5,400.00</subfield>
   <subfield code="n">GP</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">CASM</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2="0">
   <subfield code="a">HF 5415.55 </subfield>
   <subfield code="b">H65 2010</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Hollensen, Svend</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Marketing management</subfield>
   <subfield code="b">a relationship approach</subfield>
   <subfield code="c">Svend Hollensen.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Second edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Harlow, England</subfield>
   <subfield code="b">Pearson Education Limited</subfield>
   <subfield code="c">2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xxxv, 656 pages</subfield>
   <subfield code="b">color illustrations</subfield>
   <subfield code="c">27 cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Relationship marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Marketing</subfield>
   <subfield code="x">management.</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
   <subfield code="a">Relationship marketing</subfield>
   <subfield code="x">case studies.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPMNL</subfield>
   <subfield code="b">CASM</subfield>
   <subfield code="h">HF 5415.55</subfield>
   <subfield code="i">H65 2010</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
