Marketing management a relationship approach

Bibliographische Detailangaben
1. Verfasser:	Hollensen, Svend
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England Pearson Education Limited 2010.
Ausgabe:	Second edition.
Schlagworte:	Relationship marketing. Marketing > management. Relationship marketing > case studies.