How to measure attitudes - Henerson, Marlene E.; Morris, Lynn Lyons; Fitz-Gibbon, Carol Taylor; University of California, Los Angeles. Center for the Study of Evaluation (Beverly Hills, Calif. Sage Publications, 1978)
"The [program evaluation] kit was developed ... as a project of the Center for the Study of Evaluation (CSE), University of California, Los Angeles."
Includes bibliographies and index.
Keywords: Attitude (Psychology) -- Testing; Attitude; Evaluation Studies as Topic